How We Do It


Our approach to promotional flyer distribution is unique within the industry. We specialise in highly targeted print distribution – flyers, leaflets, postcards, catalogues, brochures, any print material.

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Torture Garden May 2007 (photo by Brian Southam)

Working at night, almost every weekend of the year, our club and event distribution teams reach the hedonistic party crowd of fetish clubbers in London and the South East, the Home Counties, the South coast, the Midlands, East Anglia, and the North-West. We work at specific locations and at peak times to distribute our “Baddie-Bags©s” (they're like goodie-bags, only naughtier) promotional flyer packs to a highly targeted consumer audience.

It's first rate targeting; generating a high level of brand awareness and putting your name and your messages directly into the hands and minds of your target audience.

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Photo by Heather, LFF

You probably already know that flyers are the most effective communication tool for reaching clubbers. We make sure that YOUR flyers aren't lost in the morass and clutter of flyers, leaflets and adverts.

You choose what you want - your current event flyer, a specific promotion, a special event, maybe free tickets, discount vouchers, or a generic all-purpose flyer. You send us your flyers, and we’ll do the rest.

We put your flyer in our Baddie-Bags©. Then we put them right into your customers’ hands. We distribute over 2,000 (and counting) packs every month to clubbers in the top fetish and BDSM clubs, at fetish markets, and at selected special events.

We don’t just say that we can put your flyers into the hands of 2,000 fetish clubbers every month – we guarantee it!

We focus on the best fetish events. We work closely with club promoters and inside the venues, not outside, and we personally hand each pack to individual clubbers. People don’t need to carry the packs around all night – they’re handed out either just before the exit, or handed out just after entry and checked in (for free) with coats and bags, then collected afterwards and taken home.

Its “Push” not “Pull” Communication
Giving your flyers directly to a highly receptive audience increases your competitive edge. Customers want information quickly and easily rather than waste hours “pulling” it from a variety of sources. No trawling the Internet, no wading through dozens of competing websites, no searching through old magazines, no need to search elsewhere to find where to buy the products and services they want. With “Fetish Focus” it’s all right there in front of them and our regular distribution means that the information is always up to date.

It’s direct, it’s easy, and it works.

Torture Garden May 2007 (photo by Brian Southam)

Litter Policy
We operate a 'zero tolerance' policy with regards to litter. Our packs have an extremely high retention value and we’ve only ever found two abandoned packs inside one club and four outside another. Nevertheless, our teams perform regular litter sweeps inside and outside all our venues. This safeguards your brand's reputation and also maintains our great working relationships with club promoters, venue management and local authorities.

By working closely with promoters and handing out our packs inside the venues, we offer customers that extra bit more, and we make sure YOUR flyers stay with customers until they get home.

It's the ideal way to communicate to a large and highly targeted audience of your potential customers, out and about in a receptive and trusted environment. See Our Distribution Venues for where we operate.